The Tech Stack Behind My Businesses | Alex Lieberman
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My Tech Stack That Runs Multiple Businesses
Alex Lieberman July 30, 2025 · 2 min read
IN THIS ARTICLE
01 Core 02 Productivity 03 Business Ops 04 Communication 05 Legal 06 Conclusion
I get messaged about it daily, so running it back.
Here’s my current software & service stack across my businesses.
That's why we built Distro.
This is the philosophy behind our content agency.
I’ve been building the engineering team at Tenex to solve these challenges.
Core
Tenex – AI transformation and output-based engineering services. This is where the magic happens for clients looking to transform their operations.
storyarb – my content partner that creates and executes B2B editorial flywheel that drives demand. They handle the heavy lifting on content strategy and execution.
Distro – a content software that powers all of my social and marketing content. Everything you see from me flows through this system.
GrowthPair – an AI-trained marketing assistants that execute on my high-level marketing strategies. I think big picture, they handle execution.
Productivity
Notion – my companies’ digital walk-in closet. Everything lives here in organized chaos.
Granola – for call recording & note-taking. I never miss a detail from important conversations.
Oceans – this is where I hire offshore executive assistants that I love working with. It’s a game-changer for delegation.
Claude Code – our engineers eat, sleep, ship with this. Recent limits made them frown.
Business Ops
doola – I use this to incorporate all of my businesses and create company documents. It makes the legal stuff simple.
Gusto – an all-in-one HR platform I love. Plus, the CEO is the man. Gusto handles payroll, benefits, everything people-related.
Mercury – slick business banking product. Banking that doesn’t make you want to cry.
Cake Equity – handles the boring but important SAFE, stock option, etc docs I don’t like dealing with.
Communication
Slack – no explanation needed. Where work conversations happen.
Google for Work – if you don’t know, welcome to earth. The foundation everything else builds on.
WhatsApp – houses several AI communities I’ve built and run. Where the real conversations happen.
HubSpot – my go-to CRM. It keeps track of everyone and everything.
Legal
Josh Gerben – my trademark guy. Protects what matters most.
Conclusion
Not sure what tool to use? Start with one that solve your biggest pain points first, then build from there.
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WRITTEN BY
Alex Lieberman
Founder & Podcast Host
Alex Lieberman is the co-founder of Morning Brew, the business media company he led as CEO from 2016 to 2021 and grew to more than 4 million subscribers before its $75 million sale to Insider in 2020. He is now Managing Partner of Tenex, an AI engineering and transformation firm, and co-founder of storyarb and GrowthPair. He hosts The Founder's Journal podcast and was named to the Forbes 30 Under 30 Media list in 2018. He holds a BBA from the University of Michigan's Stephen M. Ross School of Business.
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